SMASH

Agency: Ragsdale Design Group
Role: Senior Brand Designer, UX/UI, + Web Designer

Project Overview
SMASH is a pioneering organization dedicated to expanding equity and innovation in computer science education for minority students. By providing intensive education, culturally relevant coursework, and access to critical resources, SMASH empowers students of color to pursue degrees and careers in technology.

To help SMASH amplify its impact, we partnered with them on a soft rebrand and a full website redesign. We refined their color palette while maintaining the integrity of their logo, ensuring a refreshed yet recognizable brand identity. For the website, we executed a comprehensive overhaul, transforming it into a dynamic, user-friendly platform that effectively communicates SMASH’s mission and initiatives. By streamlining navigation, improving content structure, and integrating a visually compelling design, we created an experience that resonates with both students and stakeholders.